Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products for their children, such as: food, education, sport, and technology.
More about “Tiger Mom” consumers on Thoughtful China from Allen Wang, CEO and founder of Babytree.com, China’s top parenting social media website, as well as TBWA’s Ellen Hou, JWT’s Sarah Shen and WE Marketing Group’s Viveca Chan.
There are few studies about the people working in advertising, but I have found this one from 2007 about Women in advertising in Spain with a lot of interesting data about women…
In Accounts, it happens to be usual that the account team grows, or changes some of its members. Recently I’ve been in the situation of giving an accelerated course to…
Alison Lewis will be the new head of Integrated Marketing at Coca-Cola. Ms Lewis will administers over $2 billion and she will lead a team of 125 people in the following…
Creative Agency: Adam & EveCreative Team: Emer Stamp and Ben TollettClients: Simon King and Steve JonesDirector: Simon WillowsThe Brief: To reinvigorate a classic heritage brand I remember parties when I was a…