It is now a fact that Brands are listening to their customers, and probably they are getting better at it every day. Finally, anonymous people’s talent is coming out to become part of the magical world of products. This is making the virtual and the real world become only one.
Women Secret has just launched its new collection designed by four of the most followed fashion bloggers of the moment. Little is drawing, Stella wants to die, m.i.t me and Emma’s Corner are the blogs that hide the four creative and talented girls who have created their own clothes for the collection. As well, each of these girls has chosen an NGO to donate part of the benefit of their products. This initiative has been backed up by a communication campaign and some events where the bloggers participated.
This idea follows the latest communication trends and is made to fit a target that is always demanding attention from the brands.
Well-done Women Secret!