Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products for their children, such as: food, education, sport, and technology.
More about “Tiger Mom” consumers on Thoughtful China from Allen Wang, CEO and founder of Babytree.com, China’s top parenting social media website, as well as TBWA’s Ellen Hou, JWT’s Sarah Shen and WE Marketing Group’s Viveca Chan.
October 31st Enjoy the scariest night of the year” Advertising Agency: JWT, Rome, ItalyExecutive Creative Director: Pietro MaestriCreative Directors: Bruno Bertelli, Cristiana BoccassiniArt Director: Daria AlbaneseCopywriter: Fabio CaputiAccount Executive: Giada SalernoPhotographer:…
The work and ideas are first and foremost when entering the advertising industry. So you would think this meant that there would be more of a balanced female to male…
“40% of Jeep’s consumers are women” Global Hue (Michigan) was the creative agency of Jeep’s new campaign in the U.S.A “I Live. I Ride. I am. Jeep”. They seized the…
In very little time, the Indian advertising industry has emerged as one of the most important industries. Nowadays, its advertising professionals are in the best international festivals and its campaigns…