Can you imagine Che Guevara, Charlie Chaplin, Gandhi or Albert Einstein like a women?
Why not? This is the concept of the interesting campaign of GI Delas in Brazil that it promote a website for women. It presents the women like a historical male characters, so it’s a campaign that doesn’t go unnoticed by anyone.
It’s poignant and hopeful for women, because more and more the women will be remarkable and renowned world Â celebrities.
Thanks to Lew’Lara/TBWA for this great work!
Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto