I'll do my best to be down to earth and reasonable. Wode de Boudicca has launched a new perfume. The bottle is of the shape of the spray can, and in the moment of application it is first blue and then becomes transparent, as we can see in the spot. What worries me, is the graphic expression. Creatives, artists and fans of vanguard: I beg your pardon, but what I see here is a woman bleeding to death after being shot. A terrible connotation.