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The idea is simple: Choose a town of 700 inhabitants. There the women must leave their families and take vacation for a week What would happen? That’s that the CBC chain proposed in his show "The Week the women went"

Tatamagouche, a small Canadian town in Nova Scotia, is the setting for this reality that is sweeping.

The graph belongs to the campaign of the CBC program “The Week The Women Went” http://www.cbc.ca/thewomenwent/ and the creative director is Jill Atkinson. She plays with the concept of “disaster man only at home” to promote the new show of the chain.

Technical Sheet:

Advertising Agency: CBC English Communications Department
Creative Director: Jill Atkinson
Art Director: Matthew LeHoux
Copywriter: Peter Ignatiou
Photographer: Jeffery Kirk
Published: January 2009

Girls, what do you think about this campaign?

Source: adsoftheworld.com, Jill Atkinson

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