We have hidden the name of this brand: the logo and the slogan, in the following ad. The image is exactly the same as the original advert; we didn’t make any further changes.

Take a moment, and try to deduce what is the product advertised here?



Let’s make it easier.

View Results

Loading ... Loading ...

.And the Oscar goes to…








“Now that’s an eau de toilette”

This poster campaign announced a cleaning product, Ambi Pur. It’s a new and original way of attracting attention. Always we waiting appear for the boy handsome or pretty girl, the Ambi Pur brand surprises us with a woman seduced by a young boy. This creativity has a new code for a product category, household cleaning, where it is difficult to find new proposals, which makes the ad even more striking Who doesn’t call attention?

Advertising Agency: JayGrey Sydney Australia

Creative Director: Jay Furby

Art Directors / Copywriters: Jay Furby, David White

Photographer: Toby Burrows
Retoucher: marcus@cave,
Account Services: Vanessa Long, Claire Manning
Client: Sara Lee
Marketing Manager: Karen Gerard
Brand Manager: Anthony Fotoulis
Published: September 2009

2 Responses

  1. Okay…I guessed correctly. Based on the segmentation study we just concluded i would guess that this ad would score very well with women under thirty…and not so well with women over forty. The same woman on the shoulders of her date holding a lighter at a concert, isn’t the same person, with the same ad tastes, when she’s older.

    Plus no website or Facebook link? Missed opportunity to start a community dialogue.

    Personally, I like the ad. (But, then again. I’m a guy)

    Tom Jordan Author of “Re-Render the Gender”

  2. Interesting how in this case there are no comments of ladies full of anger about the sexist use of a person. In this case a man.

    For the record I have no problem with this ad but change the dude for a girl in bikini and the lady for a man with a wrench and all hell (at least girls’ hell) will break loose.

Leave a Reply

Your email address will not be published. Required fields are marked *