Since co-founding digital media and entertainment studio Tronic with Jesse Seppi in 2001, Vivian Rosenthal has been widely praised for her groundbreaking work with Fortune 500 clients such as AT&T, Nike, Microsoft, Samsung, Target and GE.
Tronic have been called “visual futurists” for their uncanny ability to tap into our collective future and create new realities of form and experience. Their vision of the world forces us to re-examine what we know to be true, as we are pulled into their synthetic manipulations of reality that push and pull on our senses.
Rosenthal was named one of Creativity Magazine’s top 50 global creative’s in 2010. She has lectured extensively on the intersection of advertising, technology and design and has appeared in numerous publications including Wired Magazine, Fast Company and Ad Critic.
She has an M.A. in Architecture from Columbia University and a B.A. in Art History from Brown University. Eyeing a unique opportunity to establish a new media buy in the virtual space, Ms. Rosenthal founded GoldRun, a mobile platform launching in late Oct 2010 that uses augmented reality to capitalize on shifts in the multi-billion dollar advertising industry that are seeing digital and mobile media rise to prominence.
Vivian showcases Some of Her Firm’s Most Compelling Projects:
Here is Vivian talking- Andy Awards