The tea brand Twinings has launched a wonderful campaign “Get you back to you”. This animated TV ad, created by AMV BBDO, targets a female consumer audience.

With this campaign, Twinings want to encourage women to take 10 minutes daily to do something for themselves.

One Response

  1. The animation is stunning, really well done!
    But the general concept and storyline of this ad feels more like a depressing funerary service commercial, or a message from some charity for the severely depressed… Not sure how this is supposed to encourage the busy, modern, 21st century woman to take a break and have some tea. It made me sad. It made me think of the people I have lost over the years. I definitely dont want to drink more tea because of this ad, that’s for sure. But again, beautiful animation.

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