Media saturate us with images that urge women to be attractive, but these circuits to express sexuality are natural in the feminine brain, especially before the ovulation. Everywhere, young girls do what they consider adequate inside its culture to attract to the opposite sex.
This open a huge discussion about the differences between men and women. If we apply that to advertising, we raise: If men and women have different brains, do they create different?
This is very useful for creatives. If we knew better how women and men think and which are their motivations, we would know better how to talk to them.