The producer of tampons o.b., Johnson & Johnson, launched this print ad last March in Switzerland.
The advert uses an analogy in order to transmit the product's main quality-a great absorption.
There is nothing else to say about the advert, apart from that it is not precisely the kind of advertising that makes women buy the product, is it?
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Advertised brand: o.b. Tampons
Executive Creative Director: Daniel Comte
Art Director: Sebastian Hugelshofer
Copywriter: Ivan Madeo
Photographer: Sandro Diener
Account Supervisors: Rolf Jeger, Renè Kaiser
Advert titles: Vampire
Launch (Month, Year): March 2009