Women Of Tomorrow

Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, has published the study “Women of Tomorrow” where has polled nearly 6,500 women in 21 countries throughout Asia Pacific, Europe, Latin America, Africa and North America. Nielsen has surveyed women from all corners of both developed and emerging economies. […]

Special packaging so as to raise Breast Cancer Awareness

The Danish bread company Kohberg has launched an original and creative packaging so as to support the fight against  breast cancer. The company will donate to Danish Cancer Society  part of the revenue generated from the sales of their bread buns. With this action, Kohberg has got attract our attention!.

Women, chocolate and advertising

Women love chocolate, chocolate loves advertising and advertising loves women. It is a chain like all chains of love. Why women love chocolates? Because we love feelings and chocolate brings sensations, be it white, dark, milk chocolate, in a box, with a card and the best for me, in brownie shapes. I know only a […]

Lynx ‘Billions’, whose creativity is?

Lynx, launched  the ad ‘Billions’ in the British TV, which shows hundreds of bikini-clad women running and swimming towards a man with a spray. Agency: BBH, London Creative Director: Rosie Arnold Director: Fredrik Bond Producer: Anna Hashmi Creative: Alex Grieve, Adrian Rossi Editor: Andrea MacArthur Agency Producer: Olly Chapman Production: MJZ (UK) Agency: Bartle Bogle Hegarty […]

Condé Nast Influencer Network

Condé Nast has launched the Influencer Network that consists in an exclusive group completed with the most influential fashion women selected by Vogue. In this platform for advertisers, 1.000 influential women share their opinions about fashion, beauty, events and hundreds of products. Susan Plagemann, VP and publisher at Vogue says: “There are a lot of people […]

What is this campaign announcing?

We’ve hidden the slogan and the brand of these three ads. The answer is: Stepping Stone, a Canadian sex-workers advocacy group launched this campaign so as to remind people that sex workers are people too.

The main creative women at the Spikes Asia 2010 festival

The Spikes Asia 2010 Advertising Festival has finished a week ago in Singapure. This yearthe festival gave 273 Spikes Asia Trophiesaward across 11 categories and brought together almost 1,400 people connected to Asia Pacific’s advertising industry. Below, you can watch one of Zenobia`s three videos of her “Breakthrough trust” campaign, winner of three Gold Spikes. […]

Creativas que protagonizaron el festival Spikes Asia 2010

El festival publicitario Spikes Asia 2010 finalizó la semana pasada en Singapure. Este año el festival ha entregado 273 Trofeos Spikes Asia repartidos en 11 categorías y ha congregado a casi 1400 personas del mundo de la industria publicitaria de Asia. A continuación podéis visualizar uno de los tres vídeos de la campaña “Breakthrough trust” […]

What women want in Europe according to Yahoo!?

Yahoo has launched in the UK, France, Germany, Italy and Spain Yahoo! Trends, a channel that covers the latest in fashion and beauty content, health, family and personal, and publish content from some of the most important publishing groups internationally as Condenet, Hachette and Doctíssimo, along with the editorial team of Yahoo! to create their […]

¿Qué quieren las mujeres de Europa según Yahoo!?

Yahoo! ha lanzado en Reino Unido, Francia, Alemania, Italia y España Yahoo! Tendencias, un canal que abarca lo último en contenidos de moda y belleza, salud, familiares y personales, y publicará contenidos de algunos de los grupos editoriales más importantes a nivel internacional como Condenet, Hachette y Doctíssimo, junto con el equipo editorial de Yahoo! […]