“Viva la resistencia”, the musical

The Spanish Association for Women's Health Development (ADESAM) in cooperation with the 40 Principales and the advertising agency Shackleton created the first communication campaign that is a real musical. "Let's combine our voices against cervical cancer" is the musical's main message. Without naming directly the cervical cancer, the show speaks about the importance of information […]

“Viva la resistencia”, el musical

La Asociación Nacional para el Desarrollo de la Salud en la Mujer (ADESAM) junto con los 40 Principales y la agencia de publicidad Shackleton ha desarrollado la primera campaña de comunicación que The Spanish Association for Women’s Health Development (ADESAM) in cooperation with the 40 Principales and the advertising agency Shackleton created the first communication […]