We Try Harder: Technology vs. Ideals

we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A direct competitor to Hertz, it remains to this day one of the longest-lasting taglines in […]

Levi’s Creativity made by Susan Hoffman

Agency: Wieden + Kennedy Client: Levi’s Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Creative Director: Tyler Whisnand Creative Director: Jeff Williams Creative Director: Eric Baldwin Writer: Charles Bukowski Copywriter: Antony Goldstein Art Director: Julia Blackburn Art Director: Jeff Williams

What is this ad announcing?

We’ve hidden the slogan and the brand of this ad. The answer is: This belgian campaign, called “Reborn to be alive”, promotes organ donation. Its slogan is “Becoming a donor is probably your only chance to get inside her.” Advertising Agency: Duval Guillaume, Brussels Executive Creative Director: Katrien Bottez, Peter Ampe Creative Director: Katrien Bottez, […]

This year’s female juries at Cannes

This year’s Cannes Lions jury is composed by over 199 men and 47 women. We’ve collected in a short list the names of the women who are members of the jury. We hope you like it! Female Jury Cannes Lions: Film Lions Katrien Bottez. She’s Creative Director at Duval Guillaume.     Christina Yu. She’s Executive […]

Cannes Lions 2011, women tread on the red carpet

Cannes Lions will take place from 19th to 25th June, seven days where the best creative works will be seen in this prestigious festival. Once again, we will report about the feminine side of this festival: the best campaigns made by women or target women, female juries and wining women. Furthermore, we will try to […]

The Gandhi Font creativity made by Payal Juthani

Agency: Leo Burnett Mumbai National Creative Director: KV Sridhar Executive Creative Director: Nitesh Tiwari Creative Director: Payal Juthani Font designers: Payal Juthani, Nadine Periera Art directors: Nadine Periera, Zainab Karachiwala Copywriters: Sachin Kamath , Nikhil Mehrotra Guest Copywriter: Agnello Dias (Taproot) Arc: Amjad Pendhari, Sujay Surve Client Servicing: Anup Vishwanathan, Seema Sood, Ankur Mitra, Nirmala […]

Allstate creativity made by Susan Credle

Agency: Leo Burnett Chicago Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggianom, Charley Wickman Creative Director: Britt Nolan, Jo Shoesmith Copywriter: Matt Miller, Josh Mizrachi Art Director: Greg Nobles, Chris Rodriguez Executive Agency Producer: Veronica Puc Director: Phil Morrison Production Company: EPOCH Films Director of Photography: Peter Donahue, Toby Irwin, Wally Pfister Executive […]

Logitech Revue With Google TV creativity made by Margaret Johnson

Agency: Goodby Silverstein & Partners Director: Ringan Ledwidge Chief Creative Officer: Rich Silverstein Executive Creative Director: Margaret Johnson Art Director: Croix Gagnon Group Creative Director: David Kolbusz Copywriter: Nathaniel Lawlor Producer: Jan O’Malley Agency Executive Producer: Elizabeth O’Toole DoP: Alwin Kuchler Assistant Producer: Whitney Ferris

Coca Cola – Burn Energy Drink “Ride”

Agency: Publicis Mojo Chief Creative Officer: Craig Davis Executive Creative Director: Micah Walker Creatives: Ian Williamson, Andrew Ostrom, Ruth Bellotti, Kirsty Gavin Production: Pip Smart, Corey Esse, Ali Dunlop, Lisa Vermaak Strategy: Graham Ritchie, Simone Ellis, Will Davie Client Service: Simon Ludowyke Exit Films, Melbourne Music Supervisor: Karl Richter at Level 2 Music Sound Mix: […]