Alison Lewis, new Head of Marketing at Coca-Cola

Alison Lewis will be the new head of  Integrated Marketing at Coca-Cola. Ms Lewis will administers over $2 billion and she will lead a team of 125 people in the following areas: marketing communications, multicultural marketing, consumer and shopper insights, and marketing productivity and capability. Before she joined Coca-Cola, Ms. Lewis was 6 years in […]

Zappos and Coke surprise with their puppets

The agency Mullen, in Boston, has been the creator of the Zappos.com new campaign, online business of shoes and clothing. This campaign launched on 18 March. Its purpose is to emphasize the good customer service that it’s characteristic in Zappos and it’s very important when making Internet sales. The campaign uses traditional media: television commercials […]

Zappos y Coca Cola sorprenden con sus marionetas

La agencia Mullen en Boston ha sido la creadora de la nueva campaña de Zappos.com empresa online de calzado y ropa, lanzada el 18 de marzo. Su objetivo es enfatizar el buen servicio al cliente que es caracteristico en Zappos y que es muy importante a la hora de realizar ventas por Internet. La campaña […]