The new advertising strategy of Reedbok: Jukari

  The Reedbok market share has declined in recent years, although the brand was bought by Adidas four years ago. To solve this, Reebok has decided to return to its origins and focus on women as a target audience, the same that prompted him to their reputation and sales in the 80s and 90s.

La nueva estrategia publicitaria de Reedbok: Jukari

La cuota de mercado de Reedbok ha descendido en los últimos años, a pesar de que la marca fuera comprada por Adidas hace cuatro. Para solventar esto, Reebok ha decidido volver a sus orígines y concentrarse en la mujer como público objetivo, el mismo que le impulsó a su notoriedad y ventas en la década […]