Tuesday 2nd of March, from 16.00 to 17.00 pm Eastern Time, Laura Jordan Bambach was answering to our twitter’s followers questions in real time. We have transcripted the interview for you! Hope you enjoy it…

We Try Harder: Technology vs. Ideals

we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A direct competitor to Hertz, it remains to this day one of the longest-lasting taglines in […]

“And you, why do you read?” creativity made by Marie-Laure Cliquennois

Brand: Filigranes Agency: Air, Brussels, Belgium Creative Directors: Grégory Ginterdaele and  Marie-Laure Cliquennois Art Director: Antoinette Ribas Copywriter: Philippe Fass Artist: Isaac Salazar Photographer: Marc Paeps Retouching: Graphic Designer: Clara Climent Published: December 2011 Aaaah! Wow! HaHaHa! Snif

“Transform” creativity made by Stephanie Arculli

Agency: Preditorial, USA Brand: The California Endowment EP / Agency Producer: Mimi Kent Creative Directors: Stephanie Arculli and Ron Schlessinger Production Company: Gentleman Scholar Executive Producer: Rob Sanborn Producer: Jett Steiger Directors: Will Johnson and  William Campbell DOP: Matthew Lloyd Editorial Company: Whitehouse Post Editorial Company EP: Sue Dawson Producer: Joanna Manning Editor: Dan Oberle […]

“Net” creativity made by Cristiana Boccassini

Agency: Publicis, Milan, Italy Brand: Orphea Creative Directors: Bruno Bertelli and Cristiana Boccassini Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Producer: Titti Migliore Account Director: Claudia Brambilla Account Executive: Marina Zennaro Marketing / Development Director: Giorgio Serafini Brand Manager: Rosabianca Landro Production Company: H Films Director: Hugo&Victor Music: Alberto Schirò – ‘My love is near […]

“Even The Biggest Critics Appreciate Big Brands” creativity made by Danielle Lanz

Agency: Ruf Lanz, Zurich, Switzerland Brand: Oekopool Creative Directors: Markus Ruf and Danielle Lanz Copywriter: Andreas Hornung Art Director: Marcel Schlaefle Photographer: Historical archive Account Supervisor: Kristina Burch Advertiser’s Supervisors: Claudia Gillardon and Kilian Gasser Published: December 2011 Fidel Castro Che Guevara Joschka Fischer

“Emergency Exits” creativity made by Danielle Lanz

Agency: Ruf Lanz, Zurich, Switzerland Brand: Lucerne Classical Music Festival Creative Directors: Danielle Lanz and Markus Ruf Copywriter: Maren Beck Art Director: Isabelle Hauser Photographers: Felix Schregenberger and  Philipp Ruault Account Manager: Heike Rindfleisch Account Supervisor: Sabrina Luck Advertiser’s Supervisors: Theresa Twachtmann and Inés Maloigne Published: December 2011

“Tell your story” creativity made by Stefania Siani

Agency: BBDO, Milan, Italy Brand: Oxydo Executive Creative Directors: Federico Pepe and Stefania Siani Copywriter: Luca Bartoli Art Director: Vittorio Perotti Photography: Francesco Van Straten Post Production: Davide Calluori