We Try Harder: Technology vs. Ideals

we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A direct competitor to Hertz, it remains to this day one of the longest-lasting taglines in […]

Anatomy Of An Agency

We have found a creative infographic about the anatomy of an agency made by Julia Morra and Trevor Gourley. They work as art director and copywriter at Grip Limited, an advertising agency which do things like TV spots, digital, radio, strategy, branding, design and  integrated campaigns. You can see below the complete infographic.

Female in Accounts!

There are few studies about the people working in advertising, but I have found this one from 2007 about Women in advertising in Spain with a lot of interesting data about women in all departments. But I am going to X-ray my department: Accounts. As in every country we are more women than men working […]

Creativity for living

September the 24th is the date. Another TEDxMadrid edition is going to be celebrated, this year at El Matadero. For those who don’t know what TED is, you can have a look here. The talk I show you here, which is worth watching (for sure lots of you already know it) resulted in a great impact […]

Barbara Cipolla named Exec VP and Chief Growth Officer at Digitas U.S.

The agency Digitas has hired Barbara Cipolla as Executive VP and Chief Growth Officer. She was working as Executive Adviser on business strategy, brand position and media communications strategy. Cipolla was Worldwide Chief Marketing Officer at OMD/Omnicom Media Group and for 10 years worked at WPP’s GroupM, and then she hold the position as president […]

¿POR QUé TIENES QUE SER Tú COMO LOS DEMáS?

  Pantene realizó un anuncio para Tailandia que está teniendo una gran repercusión en Internet. Cuenta la historia de una chica sorda muda que consigue aprender a tocar el violín de forma magistral a costa de esfuerzo y lucha por la superación personal. Pasa de la frustración de un mundo que no la comprende hasta […]

WHY YOU HAVE TO BE LIKE EVERYBODY ELSE?

Pantene made an announcement for Thailand is having a major impact on the Internet. It tells the story of a deaf mute girl who gets to learn to play the violin masterfully at the expense of effort and struggle for self-improvement. It passes from the frustration of a world that does not understand it until […]

Entrevista con Svetlana Copic, miembro del jurado de la última edición de Golden Drum

“No defiendo ningún tipo de discriminación positiva pero espero que cada vez más mujeres lleguen a ser invitadas como jurados debido a sus logros profesionales” Svetlana Copic, Subdirectora Creativa de New Moment New Ideas Company, en Serbia ha ganado numerosos premios en los mejores festivales publicitarios del momento como Epica o Golden Drum. Ahora, feliz […]