5 min
0
“Pitzipoanca” phenomenon
A new type of behavior is used in the Romanian advertising. This new behavior is brought forward by some women. So, “pitzipoance” will be seen in the Romanian ads, because…
1 min
0
Fashion Campaigns Spring-Summer 2010 (PART II)
We continue with the advertising campaigns exposure of the most important fashion brand. If you have not felt identified with any of the marks of the first part, here you…
1 min
0
Fashion Campaigns Spring-Summer 2010 (PART I)
We present you the campaigns of fashion brands for spring-summer 2010. These campaigns are an advertising weapon in editorial terms. The mark is renewed and positioned in the market with…
2 min
0
‘Career women make bad mothers’
The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women. The objective of Garry Lace was to show…
3 min
0
“It’s only hair” Jeep Campaign 2010
“40% of Jeep’s consumers are women” Global Hue (Michigan) was the creative agency of Jeep’s new campaign in the U.S.A “I Live. I Ride. I am. Jeep”. They seized the…
2 min
0
PROSUMER 3.0
On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells…