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For its latest campaigns Orange has chosen Comunica +A agency, which creative team is made up in majority by women.

Full credits

Agency: Comunica+A

Advertiser: Orange

Product: Oferta comercial

Brand: Orange

Sector: Telecomunicaciones

Consumer contacts: Marcos Martínez de la Escalera y Miguel López Hidalgo

Creative director: Paula Dicenta

Copy: Eva Pastor

General Account Director: Marta González

Account Director: Marta Plaza

Producer company: Ferragut

Piece: Spot TV 30

What's curious, the only men in this work group is responsible for contacts with the client- a job that is usually done by women. Orange and Comunica +A switched a common division of roles.

This spot was launched in summer of 2008 and was filmed in Bolonia's beaches (Cadiz) during three days. 400 extras, 20 models and a helicopter were needed. Spot's music is a rock version of a popular song "Un elefante se balanceaba".


Full credits

Agency: Comunica + A

Advertiser: Orange

Product: Fusión de Orange

Client contacts: Marcos Martínez de la Escalera y Vanessa Barreiro

Creative Director: Paula Dicenta

Art: Antonio Díaz

Copy: Sonia Gómez

Copy: Fernando de Miguel

General Account Director: Cedric Bertin

Account Director: Enrique Rot

Producer company: Coolshot Films

Producer: Plácido Castaño

Postproduction: Infinia

Piece: Spot "Fusión" (40" y 30")

This spot was filmed in Quisco and Laguna Verde beaches and in Intercomunal Park (Chile).

Here creative director and copy are both women, although in full credits appear some new names. This proves that women are not only able to create brilliant advertising campaigns, but they are considered good creatives as well.


I wonder now: do you notice any female influence watching these spots?

It's difficult to prove if a man could have created a similar concept. However, it's visible that this spots reinforces the idea of friendship and community and these ideas are usually valued higher by women than by men.

Fuente: MiraLoQueVeo, Anuncios.com

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