It's the end of shared gifts, gifts for the house, beauty gifts… and, above all, on Valentine's Day.

The next man who do not think before buying a gift for her girlfriend or wife, will pay the consequences:

The Doghouse:


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Full Credits

Client: JC Penney

Agency: Saatchi & Saatchi, New York

Chief Creative Officer: Gerry Graf

Executive Creative Director: Amie Valentine

CD/Copywriter: Josh Rubin

CD/Art Director: Jason Musante

Head of Digital Production: John Swartz

Senior Producer: John Doris

Director: Bryan Buckley

Production Company: Hungry Man

Executive Producer: Kevin Byrne

Post Production: Big Sky

Editor: Chris Franklin


JCPenney jewellery filmed this video to celebrate Valentine's Day. It's jewells are the perfect gifts, of course.

Production is really good. Image, script, set, lights… all together make a spectacular film that can amaze both men and women.

It's aimed to men. The film teaches them what the gift is they should never and ever give to a woman, but they have already bought or thought to buy. If men watch the film in a humorous tone, they will burst out laughing, but we hope they take it seriously and think of it…

However, we want to acknowledge the effort some men do in order to buy a lovely gift.

To anyone who has left the doghouse… THANKS!


Resource: She-conomy.

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