It's the end of shared gifts, gifts for the house, beauty gifts… and, above all, on Valentine's Day.
The next man who do not think before buying a gift for her girlfriend or wife, will pay the consequences:
Who make up the creative team?
Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Executive Creative Director: Amie Valentine
CD/Copywriter: Josh Rubin
CD/Art Director: Jason Musante
Head of Digital Production: John Swartz
Senior Producer: John Doris
Director: Bryan Buckley
Production Company: Hungry Man
Executive Producer: Kevin Byrne
Post Production: Big Sky
Editor: Chris Franklin
JCPenney jewellery filmed this video to celebrate Valentine's Day. It's jewells are the perfect gifts, of course.
Production is really good. Image, script, set, lights… all together make a spectacular film that can amaze both men and women.
It's aimed to men. The film teaches them what the gift is they should never and ever give to a woman, but they have already bought or thought to buy. If men watch the film in a humorous tone, they will burst out laughing, but we hope they take it seriously and think of it…
However, we want to acknowledge the effort some men do in order to buy a lovely gift.
To anyone who has left the doghouse… THANKS!