Natalie lives in Shanghai, builds and runs the creative department of OgilvyOne for clients like adidas, Unilever, Johnnie Walker, Vans, Lee Jeans… in one of the most exciting and experimental markets of the world. She was also the youngest and first female regional creative director for OgilvyOne Asia.
Her very first job was to hand kern letter spaces for a logotype in New York, where she lived for 17 years since the early 90s. In New York, she worked in a number of agencies, from boutiques to national networks, crossing disciplines from design, branding, technology, interactive to traditional advertising. The last 5 years before moving to China, she worked in Hell’s Kitchen’s R/GA as creative director for Nike, leading Nike+, Nike Running and NIKEiD. She was in the original small crew that created Nike+. Her last big gig in New York was to launch the first global Nike Human Race in which 800k runners from 24 cities over the world ran a 10k race on the same day, the scale of which prompted her to venture into China, a brand new market with over 450 million netizens.
Natalie is a Hong Kong native. For many years she could not imagine moving back to Asia but now reality proves her wrong. Everyday she’s humbled by the fact that there IS a big world outside New York.
Her work picked up a Cannes Titanium Grand Prix, D&AD black pencil, One Show Interactive Best of Show, Grand Clio, ADC gold cube amongst many others. Most recently her team was the only one from China who earned a number of international interactive awards, including a Cannes silver, for The North Face’s Red Flag campaign.