The letters, the words…help us to express ourselves and transmit ideas and feelings. But we need something more, another element, to explain our sensations or experiences.
Advertising plays with ideas and sensations, and that’s the reason why it is so important to combine perfectly words and images.
However, some people have a gift of bringing letter to life and making us experience something special this way.
Kate Forrester has already presented us her work and now Alison Carmichel surprises us with her manuscripts.
This artist creates print adverts, billboards and branding.
Alison Carmichel’s oficial site.