Until recently, Joyce King Thomas was Chief Creative Officer at McCann Erickson New York and chaired the agency’s global creative council, working alongside talents like Prasoon Joshi of India, Milka Pogliani of Italy and Adriana Cury of Brazil.
Joyce began her career as a writer and is best known for the MasterCard Priceless campaign she wrote in l997 and shepherded through hundreds of executions in 90 countries. The campaign led to numerous awards and has been spoofed by everyone from The Simpson’s to Ralph Nader. Joyce and the campaign were also included in a Fortune magazine article titled “Six Teams that Changed the World”. (Right there alongside the team that invented the light bulb.)
Mastercard baseball commercial
Homer Simpson Mastercard
She was the creative director behind numerous award-winning commercials, print ads and digital programs, including the Picturetown campaign for Nikon. (Team: Larry Platt and Tom Sullivan).
Nikon D40 • Picturetown
Bisquick – Keep your leftovers alive
She has both won and judged at major award shows like Cannes, the One Show and the Clios.
Somehow, along the way, Joyce (along with her husband) managed to raise two lovely sons.
She lives in Brooklyn and is currently searching for a new way to change the world.
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