This action was organized by Levi’s in cooperation with Cosmopolitan, in the Polish market, in the March of 2008. We like the idea a lot, because it offers something more than just a product. Levi’s made an effort to build a friendly relation with its customers.




The brand offered women a sublime way of spending free time in the female company. The classic (at least in Poland) coffee & gossips about new trends and guys was replaced by an invitation for two for the live Jazz, Blues and Rock concert. Suddenly the gossips about clothes and guys switched to jeans and music.

It is an example of a very cosmopolitan way of building relations with clients. Do you think that this action would work the same well in the other markets? Â Â Â Â Â

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