"The second best way to tell if you are pregnant."

I have no doubt about the efficacy of this product, but the first method seems really strange to me.

The campaign is very straightforward and it's clear what the product's main advantages are. Despite that, the images are far away from reality, and far away from convincing us that there is no other brand better than this particular one. Or maybe that's the goal of the advert?


Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churakpong
Art Director: Anun Nunsai
Copywriter: Thanavate Siriwattanagul
Photographer: Basil Childers
Retoucher: Thanawat

Resource: I believe in advertising.

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