The advertainment is home for good. The brands Suave and Sprint have united their efforts and produce together the online series “In the Motherhood” where mothers are the main protagonists and much more.
Through the web page we can follow chapters, watch the making of, and all the details of the production. But there is much more to be seen: the mothers themselves are the ones to write the script, vote the best plots and participate in the shootings.
There is no product placement and the plot is not being influenced to seem as an advert. It's a pure entertainment sponsored by two brands that bet on women as consumers and opinion leaders. Highly recommendable for those who search for an entertainment or a marketing tool.