Who is the creative team made up of? / ¿Quién forma el equipo creativo?

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Esta valla es una creatividad india liderada por tres grandes mujeres profesionales. (Ver ficha técnica)
“Natural finish colours” (“Colores naturales”) es el slogan que la marca de pinturas Berger quería transmitir y la agencia lo ha conseguido con esta valla exterior. El efecto que da a entender que el pintor colgado de la valla está extendiendo el color del mismo cielo sobre el soporte se ha logrado haciendo cortes del mismo tamaño que la brocha.

La creatividad juega con un recurso natural, poético, relacionado muchas veces con los sueños e incluso con el romanticismo. El equipo creativo ha relacionado el producto con un concepto de naturaleza y autenticidad, integrado perfectamente con el medio elegido para su difusión.


¿Podríamos considerarlos como valores propios del imaginario femenino?

Ficha técnica
Agencia: JWT, Mumbai, India
Directora creativa ejecutiva: Tista Sen
Directora Creativa: Nandita Chalam
Redactora/ Directora de Arte: Minal Phatak
Fabricante: Alakh Publicity, Tushar Rechwad

Fuente: I believe in ad.

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