Eisberg, the alcohol free wine company, has launched a digital campaign target pregnant women. This campaign has a website where encourage these women to enjoy the sensation of pouring a real glass of wine without alcohol.
“Eisberg offers you the experience of drinking a real glass of wine with your friends, but without the alcohol units, and with just a third of the calories; you can just sit back with your favourite glass and relax.” this brand explains on the website.
The website includes a lot of content related to pregnancy: Baby Shower kit, a mix of advice and blog written by a pregnant woman.
“Pregnant women are very aware of what they eat and drink, and many miss the enjoyment of their favourite glass of wine. With Eisberg alcohol free wine they can still enjoy their trusted grape varietals but without the alcohol” Eisberg brand manager, Fran Draper, said.