La informática aterrizó en nuestras vidas de repente y fueron los hombres los primeros en acercarse a ellas, en aprender a usarlas y en dominarlas.

A lo largo de los años, se ha ido creando la idea de que las nuevas tecnologías eran para ellos, de que para las mujeres era… un territorio desconocido. Sin embargo, siempre ha habido mujeres interesadas en la tecnología y con tan buenos conocimientos como los hombres.

Hoy en día, ya no depende del interés, sino más bien de la obligación de convivir a diario rodeadas de teléfonos móviles, pdas, ordenadores… Pero la informática continúa siendo gris, fría y aburrida para muchas mujeres.

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Dell quiere convencernos de que los ordenadores pueden ser atractivos, divertidos y más fáciles de usar de lo que parecen. Su nueva web, Della, tiene un aspecto cercano y cálido, con información dirigida a las mujeres. Desde la zona más comercial de venta de productos, hasta un rinconcito en el que colaborar con una buena causa social.

cancerLa lucha contra el cáncer de pecho es la parte más solidaria de Dell, con la que se puede colaborar comprando uno de sus portátiles Promise Pink

Consejos, sugerencias, testimonios, ayuda… el mercado femenino parece que no sea un misterio para Dell. Sin embargo, la web aún recoge poca información y, aunque está concebida como una comunidad, todavía no tiene mucha actividad.

Si los ordenadores funcionan igual ante un hombre que ante una mujer, la pregunta podría ser si es necesario crear estas comunidades en exclusiva, si aportan algún valor diferencial, si realmente las mujeres las necesitamos.

Fuente: Entretodas.

0 Responses

  1. When I first saw the Della page, I was confused. At first I thought it was a new product for Dell, until I saw the other products promoted. Then I thought it was a new consumer brand for Dell, but quickly figured out that wasn’t the case (thank goodness!). Finally, given the prominence of the “Featured Artist” I thought it was Dell’s latest social networking venture, like the Dell Lounge. Regardless, after spending 2-3 mins figuring out exactly what was Della, I left the page. The pictures were nice, but there was no compelling reason to start interacting with the site.

    There are already so many communities for women to connect and be engage in. Connecting with women via a product manufacturer is not on the top of my to-do list, or that of the other very busy women companies are trying to attract. Smart sponsorships and cause marketing are more effective ways to build affinity and getting our fragmented attention.

  2. When I first saw the Della page, I was confused. At first I thought it was a new product for Dell, until I saw the other products promoted. Then I thought it was a new consumer brand for Dell, but quickly figured out that wasn’t the case (thank goodness!). Finally, given the prominence of the “Featured Artist” I thought it was Dell’s latest social networking venture, like the Dell Lounge. Regardless, after spending 2-3 mins figuring out exactly what was Della, I left the page. The pictures were nice, but there was no compelling reason to start interacting with the site.

    There are already so many communities for women to connect and be engage in. Connecting with women via a product manufacturer is not on the top of my to-do list, or that of the other very busy women companies are trying to attract. Smart sponsorships and cause marketing are more effective ways to build affinity and getting our fragmented attention.

  3. I don’t believe women “need” to connect on the Della website, but it would have been nice if they had put up more technical information under their Tech Tips section. They made some grave missteps with this one, but I complement them on their quick response and changes. However, it still could be improved. I dislike the heading, “Yours Is Here” implying the other half dozen or more personal computers I have owned over the years weren’t really for me. I would have preferred they state that “when on the go, stay connected to your emails, office, family and friends.” These are just a few of the things I think they still need to fix to make the site better. From the sales, it seems like they have created a wonderful product. Now they need to tweak their marketing.

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