FIAP is over and you can find the winner campaigns following the link in the festival's section AWO.
While we prepare this information, we want to remind you who were the female winners of AdFest (and their campaigns).
Ruth Lee and her creative team won with this campaign directed to children.
The idea of this campaign is based on the experience of Ruth Lee as a mother. As she says, the important part of this toy is the stimulation of kids' imagination.
Lego suggests a new idea for toy on the cover of each box. However, every child can create the figure that he or she wants.
Ruth's experience as a mother has made her see how her own son created new shapes and this is what the campaign expresses.