I would like to enhance some values showed in this campaign, created in the biggest Muslim nation of the world. They could perfectly work in places as France, Australia or The United States. Many times we think the West and the East are very different, but, as we see, the common people’s motivations can be more similar that we usually think.“32,
Those are the amount of Annie's freckles whom I've just met. A strange coincidence indeed… those are also the amount of her ex-boyfriends.
Dare to be closer. Rexona Teens.”
“I have never seen eyes as beautiful as his. I noticed his pupils enlarging, the moment I held out my hand. I know now, that he likes me too.
Dare to be closer. Rexona Teens.””
Advertising agency: Lowe Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative director: Hanny Shinta
Art director: Stephani Pribangun
Copywriter: Wury Handayani
Photographer: Mike Ting
Agency Producer: Haning Mila
Published: Agosto 2008
Resource: Ads of the world