Congènere: Representation of gender in the advertising of XXI century.

During 25 and 26th of May, The I Edition of Congènere is taking place in Girona. The congress is an ARPA's (Analysis of Audiovisual Screens) initiative, which is made up by teachers from Gerona University, Barcelona University, Miguel de Cervantes University in Valladolid and Basque Country University.

According to organizers, the congress will open a forum where to share different theories about models, processes and limits of the identity that appears in nowadays advertising speech.

The celebration of the congress coincides with one of the UN's Development Plasn: the promotion of equality between genders and the women's autonomy.

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