TBWA has created Riot, a digital agency to take care of Adidas exclusively. Colleen De Courcy, the global digital creative director of TBWA, will move from New York to Amsterdam to be in charge of Adidas. This year she was Cyber Lions President.

The network has created Riot, a special digital agency for the global digital communication of the sport brand. From Holland, it will try to get the best digital talent of TBWA in the world. Chris Mendola, founder of 180 Amsterdam, will share the leadership of the agency with DeCourcy. This network, also pertaining to Omnicom, will supply talent to Riot, among others.

Resource: Adlatina


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