We Try Harder: Technology vs. Ideals

we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A direct competitor to Hertz, it remains to this day one of the longest-lasting taglines in […]

Nobody´s Immune To Breast Cancer

With the slogan “Nobody’s immune to breast cancer”, the Associação da Luta Contra o Cancer in Mozambique has launched a campaign focused on superwomen. The 4 print ads has been made by the advertising agency DDB in Maputo. “When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination […]

Avoid An Awful Experience

Who hasn’t ever felt like the girls of this TV commercial? After a long night, that moment arrives when the sun rises and we realise that we attract attention. We notice that the rest of people return the daily routine and we come back to bed. That dress which we had chosen for that special […]

“Vögele Shoes” Campaign

Vögele Shoes is a Swiss shoes brand which sell shoes with economical prices. This brand has launched a fantastic campaign. What is your opinion?

I am Haircare

“Because your hair is your most beautiful accessory” Agency: Advico Y&R AG, Zurich, Switzerland Creative Directors: Dominik Oberwiler and Martin Stulz Copywriters: Marietta Mügge and Sascha Borsai Art Director: Benny Goldstein Photographer: Chris Tribelhorn Graphic Designers: Sarah Paul and Joelle Hauser Chief Creative Officer: Markus Gut Account Manager: Edi Walker

Versace collection at H&M

Versace, the luxurious brand created by the founder Gianni Versace, prepares to launch its collection for H&M.  Some fashion houses (Karl Lagerfeld, Stella McCartney or Jimmy Choo) have already collaborated with this Swedish brand. The collection will be available in selected stores from November 17th , until then we can watch  the preview video of […]

Neutrogena removes expression lines

Neutrogena is one of the most important skincare brand which offers a wide range of skin and hair care products. With its last ad, this brand shows us “Avoiding lines of expression has never been easier”. Agency: DM9 DDB Brasil Creative Directors: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá Art Director: Samyr Souen Copywriter: […]

Demi Moore stars Ann Taylor’s collection

Demi Moore was named the new face of the Ann Taylor brand in August, replacing Katie Holmes. Celebrities as important as Halle Berry, Naomi Wattts and Heidi Klum have also appeared in its advertising campaigns. Photographed by fashion photographer Norman Jean Roy, the 48-year-old actress stars a campaign inspired by a Nordic winter. These photos […]


Fantastic campaign launched by Contrex, the brand of mineral water owned by Nestlé. This campaign is an incredible show which mixes sport, lights, a spectacular building, 10 bikes, a lot of women and a striptease. Do you want to watch it?