Ideas from another side of the office

I have been working as a Copywriter for different agencies, which means thinking of ideas and writing down concepts every day, also getting the chance to be involved in filming, photography, radio, digital and different media. I love my job. As I recently finished my Masters in London and I wanted to get the most […]

Women Of Tomorrow

Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, has published the study “Women of Tomorrow” where has polled nearly 6,500 women in 21 countries throughout Asia Pacific, Europe, Latin America, Africa and North America. Nielsen has surveyed women from all corners of both developed and emerging economies. […]

Yin Woon Rani, President North America at Universal McCann

We often read news about advertising and important people who are promoted. They usually tell us last tendencies, their favourite campaigns or their own experiences, but what is behind this excellent professionals? Thanks AdWeek we can know Yin Woon Rani, President North America at Universal McCann, a little better. Via AdWeek

The Indian Advertising Industry

In very little time, the Indian advertising industry has emerged as one of the most important industries. Nowadays, its advertising professionals are in the best international festivals and  its campaigns are famous for its originality and  creativity. We have found some examples of this change. What is your opinion? Do you know any interesting indian […]

Anatomy Of An Agency

We have found a creative infographic about the anatomy of an agency made by Julia Morra and Trevor Gourley. They work as art director and copywriter at Grip Limited, an advertising agency which do things like TV spots, digital, radio, strategy, branding, design and  integrated campaigns. You can see below the complete infographic.

Reasons there are so female executive creative directors

Mumbrella360 was held in Sydney on June 7 and 8 and Australia’s most influential media and marketing executives took part in the conference. One of the most interesting session was “Mad Men and Mad Women”, where they talked about the lack of women in senior roles in the communications industry. Speakers: Simone Drewry Helen Nash Lindsey […]

Vito Reig Gastón new creative director at McCann Erickson

Today McCann Erickson, the leading global marketing communications company, has announced that Vito Reig Gaston will be the new creative director responsible for L’Oreal’s account. Vito has a great experience in the advertising industry. She’s worked as creative director at Delvico agency where she´s driven accounts of important companies such as: Mercedes Benz, Ballantines or […]

“Tiger Mom” the forgotten consumer group

Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products  for their children, such as: food, education, sport, and technology. More about  “Tiger Mom” consumers on Thoughtful China from Allen Wang, CEO and founder of Babytree.com, China’s top parenting social […]

Nancy Vonk and Janet Kestin launch a new company

Ogilvy & Mather’s co-chief creative officers, Nancy Vonk and Janet Kestin, leave this advertising agency so as to launch a new company called “Swim”. Swim, which opens next month, will train creatives and give them the tools that are necessary to do their works efficiently. One great advantage is that this company offer in-person and online […]

Tell me more, Episode 4: Launching a brand identity from scratch

New York, NY, September 7, 2011 — When Mandy Gresh decided to launch her own business, she faced a unique set of challenges. Mandy previously worked for large companies with established brand identities, like Travelzoo. In her interview for Thinkso’s Tell Me More, she reflects on how integral her design strategy was for her start‐up. […]