We Try Harder: Technology vs. Ideals

we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A direct competitor to Hertz, it remains to this day one of the longest-lasting taglines in […]

“Transform” creativity made by Stephanie Arculli

Agency: Preditorial, USA Brand: The California Endowment EP / Agency Producer: Mimi Kent Creative Directors: Stephanie Arculli and Ron Schlessinger Production Company: Gentleman Scholar Executive Producer: Rob Sanborn Producer: Jett Steiger Directors: Will Johnson and  William Campbell DOP: Matthew Lloyd Editorial Company: Whitehouse Post Editorial Company EP: Sue Dawson Producer: Joanna Manning Editor: Dan Oberle […]

“Net” creativity made by Cristiana Boccassini

Agency: Publicis, Milan, Italy Brand: Orphea Creative Directors: Bruno Bertelli and Cristiana Boccassini Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Producer: Titti Migliore Account Director: Claudia Brambilla Account Executive: Marina Zennaro Marketing / Development Director: Giorgio Serafini Brand Manager: Rosabianca Landro Production Company: H Films Director: Hugo&Victor Music: Alberto Schirò – ‘My love is near […]

“Bundle of Joy” creativity made by Miranda Dean

Agency: TBWA\Chiat\Day New York Brand: Vonage Chairman and Chief Creative Officer: Mark Figliulo Creative Director: Aaron Griffths Associate Creative Directors: Josh Schildkraut and Miranda Dean Writer: Mike Motch Art Director: Austin Mankey Executive Producer: David Fisher Production Company: Epoch Films Director: Phil Morrison Executive Producer: Charlie Cocuzza Producer: Timory King Editorial: Rocker Paper Scissors Editor: […]

“Underwear and Socks” creativity made by Lara Balai

Agency: Twist, New York City, NY, United States Brand: Affinity Executive Creative Director: Lara Balai Creative Directors: Matt Bergen and Eric Kvalseth Copywriter: Eric Kvalseth Art Director: Matt Bergen Production Company: Twist, New York City, NY, United States Producers: Tammy Auel, Jim Geib and Amyliz Pera Director: Matt Pittroff Director of Photography: Steve Speers Editing: […]

“Motorcycle” creativity made by Susan Hoffman

Agency: Wieden + Kennedy Portland Client: Old Spice Creatives Direction: Jason Bagley and Craig Allen Copywriter: Andy Laugenour Art Director: Max Stinson Producer: Lizzie Marcy Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Icaro Doria and Guillermo Vega Agency Executive Producer: Ben Grylewicz Prod. Co.: MJZ Director: Tom Kuntz Exec. Producer: Jeff Scruton Line Producer: Scott […]

“Prius v Present” creativity made by Helen Pak

Agency: Saatchi & Saatchi, Toronto, Canada Brand: Toyota Creative Directors: Helen Pak and Brian Sheppard Art Director: Lena Lee Copywriter: Kelly Finnamore Production Company: Headgear Animation Sound: BoomBox Sound Agency Producer: Matt Shipp Aired: October 2011 Family Organic Restaurant Taxi Driver Soccer Coach Party Specialist Music Teacher Oversized Cupcakes A Garage Sale Armoire

“Best Fries on the Planet” creativity made by Susan Credle

Agency: Leo Burnett, USA Brand: McDonald’s Global Creative Director: Susan Credle Executive Creative Director: John Montgomery Creative Directors: Avery Gross, Brian Shembeda Art Director: Tim Ratchford Copywriter: Jason Curry Executive Producer: Denis Giroux Sr. Producer: Bridget Rose Producer: Samantha Howes Production Manager: Gretchen Hernandez Talent Manager: Jeff Cowie Production Company: TV: O Positive Director: Kenny […]

“Shine” creativity made by Susan Hoffman

Agency: Wieden + Kennedy, USA Brand: Nike Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Alberto Ponte, Ryan O’Rourke Copywriter: Brandon Pierce Art Director: Aramis Israel Producers: Jennifer Dennis, Dale Nicholls ¡Agency Executive Producer: Ben Grylewicz Production Company: Park Pictures Director/Director of Photography: Lance Acord Executive Producer/Owner: Jackie Kelman Bisbee Executive Producer: Mary Ann […]

“For the Modern Pioneer” creativity made by Christina Yu

Agency: Red Urban Brand: Drake General Store Executive Creative Director: Christina Yu Copywriters: Dave Barber and Adriana Leite Art Directors: Joel Pylypiw and Daniel del Toro Agency Producer: Sam Benson Production Company: Untitled Films Director: Curtis Wehrfritz DOP: Doug Koch Executive Producer: James Davis Line Producer: Tom Evelyn Editorial Company: Rooster Post Production Editors: Chris […]