We Try Harder: Technology vs. Ideals

we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A direct competitor to Hertz, it remains to this day one of the longest-lasting taglines in […]

“Mistletoe Mixup” creativity made by Alyssa Toro

Agency: Connelly Partners, Boston, MA, USA Brand: Connelly Partners Creative Director: Alyssa Toro Associate Creative Director: Eric Sutton Art Director: Carissa DiCenzo Copywriter: Steve Connelly Illustrator: Kris Aubuchon Published: December 2011 http://www.mistletoemixup.com

“The Experiment” creativity made by Lisa Jelliffe and Kirsten Rutherford

Agency: Wieden + Kennedy, London, UK Brand: Honda Creatives: Lisa Jelliffe and Kirsten Rutherford Producer: Dominic Tunon Creative Directors: Chris Groom, Sam Heath Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron Designer: Chris Welsby Creative Technologist: Mike Tucker Executive Creative Directors: Tony Davidson, Kim Papworth Music: Human Production Company: B-Reel Art Director: Bertrand Carrara Lead Developer: […]

“Believe-O-Magic” creativity made by Lea Ladera

Agency: JWT, New York, USA Brand: Macy’s Chief Creative Officer: Peter Nicholson Executive Creative Director: Matt MacDonald Creative Directors: Craig Love, Shayne Millington and Lea Ladera Art Directors: Chad Baker, Joseph Merkeley Copywriter: Emily Sander Planner: Jonathan Fletcher Directors of Digital Production: Suzanne Molinaro, Pam Scheideler Director of Brand Production: Sergio Lopez Director of Creative […]

Big Stain creativity made by Wendy Chan

Agency: Saatchi & Saatchi Great Wall Advertising Guangzhou, China Executive Creative Director: Fan Ng Creative Director: Wendy Chan Regional Creative Officer: Andy Greenaway Chief Creative Officer: Edmund Choe Interactive Creative Director: Jonathan Ip Interactive Producers: Zhao Yi, Henry Chu and Tet Chan Senior Art Directors: Ocean Ye and Liu Zhong Qing Art Director: Kobe Yu […]

Old Navy “Booty Reader” creativity made by Tiffany Rolfe

Advertising Agency: Crispin Porter + Bogusky, Boulder, USA Chief Creative Officers: Andrew Keller, Rob Reilly, Jeffrey Benjamin Group Creative Director: Tiffany Rolfe Assoc Creative Directors: Katy Graham, Meghan Deroma Art Directors: Roxanna Zegan, Jamie Feola, Cerra Buckholz Copywriters: Tim Koehler, Xenia Rutherford, Diana Brost, Matt Davis, Lane Karczewski URL: http://www.bootyreader.com/

MakeMyTrip creativity made by Meghana Bhatt

Agency: Webchutney, Mumbai, India Creative Director: Nishi Kant Associate Creative Director: Meghana Bhatt Associate Creative director: Amit Basak Art Director: Amit Basak Copywriters: Sattvik Mishra, Kima, Meghana Bhatt Web Developer: Sanjit Mohan Published: December 2010

Tramontina creativity made by Grace Meurer

Agency: DCS, Porto Alegre, Brazil Chief Creative Officer: Roberto Callage Creative Director: Grace Meurer Art Directors: João Pedro Vargas, Daniel Simon, Guilherme Possobon Copywritter: Marjorie Yamaguti Account Manager: Lúcia Záchia Account Supervisor: Angélica Collet Media: Sabrina Monteiro Media Media Supervisor: Ricardo Pilla Videocase Editor: William Amaral Digital Producer: Baia

The Gandhi Font creativity made by Payal Juthani

Agency: Leo Burnett Mumbai National Creative Director: KV Sridhar Executive Creative Director: Nitesh Tiwari Creative Director: Payal Juthani Font designers: Payal Juthani, Nadine Periera Art directors: Nadine Periera, Zainab Karachiwala Copywriters: Sachin Kamath , Nikhil Mehrotra Guest Copywriter: Agnello Dias (Taproot) Arc: Amjad Pendhari, Sujay Surve Client Servicing: Anup Vishwanathan, Seema Sood, Ankur Mitra, Nirmala […]