We Try Harder: Technology vs. Ideals

we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A direct competitor to Hertz, it remains to this day one of the longest-lasting taglines in […]

“And you, why do you read?” creativity made by Marie-Laure Cliquennois

Brand: Filigranes Agency: Air, Brussels, Belgium Creative Directors: Grégory Ginterdaele and  Marie-Laure Cliquennois Art Director: Antoinette Ribas Copywriter: Philippe Fass Artist: Isaac Salazar Photographer: Marc Paeps Retouching: Yelle@livingroom.be Graphic Designer: Clara Climent Published: December 2011 Aaaah! Wow! HaHaHa! Snif

“Transform” creativity made by Stephanie Arculli

Agency: Preditorial, USA Brand: The California Endowment EP / Agency Producer: Mimi Kent Creative Directors: Stephanie Arculli and Ron Schlessinger Production Company: Gentleman Scholar Executive Producer: Rob Sanborn Producer: Jett Steiger Directors: Will Johnson and  William Campbell DOP: Matthew Lloyd Editorial Company: Whitehouse Post Editorial Company EP: Sue Dawson Producer: Joanna Manning Editor: Dan Oberle […]

“Don’t look the other way – Acti” creativity made by Nadine Schlichte

Agency: Butter, Berlin/Duesseldorf, Germany Brand: Duesseldorfer Courage (Duesseldorf City Council) Creative Directors: Matthias Eickmeyer, Nadine Schlichte and Reinhard Henke Art Director: Ben Frischen Copywriter: Jette Heistermann Illustrator: Kordula Roeckenhaus Published: December 2011 Laughing Fit Happy Couple Playful Yelp Keys Mislaid Secret Lover

“Mistletoe Mixup” creativity made by Alyssa Toro

Agency: Connelly Partners, Boston, MA, USA Brand: Connelly Partners Creative Director: Alyssa Toro Associate Creative Director: Eric Sutton Art Director: Carissa DiCenzo Copywriter: Steve Connelly Illustrator: Kris Aubuchon Published: December 2011 http://www.mistletoemixup.com

“Net” creativity made by Cristiana Boccassini

Agency: Publicis, Milan, Italy Brand: Orphea Creative Directors: Bruno Bertelli and Cristiana Boccassini Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Producer: Titti Migliore Account Director: Claudia Brambilla Account Executive: Marina Zennaro Marketing / Development Director: Giorgio Serafini Brand Manager: Rosabianca Landro Production Company: H Films Director: Hugo&Victor Music: Alberto Schirò – ‘My love is near […]

“Even The Biggest Critics Appreciate Big Brands” creativity made by Danielle Lanz

Agency: Ruf Lanz, Zurich, Switzerland Brand: Oekopool Creative Directors: Markus Ruf and Danielle Lanz Copywriter: Andreas Hornung Art Director: Marcel Schlaefle Photographer: Historical archive Account Supervisor: Kristina Burch Advertiser’s Supervisors: Claudia Gillardon and Kilian Gasser Published: December 2011 Fidel Castro Che Guevara Joschka Fischer

“Emergency Exits” creativity made by Danielle Lanz

Agency: Ruf Lanz, Zurich, Switzerland Brand: Lucerne Classical Music Festival Creative Directors: Danielle Lanz and Markus Ruf Copywriter: Maren Beck Art Director: Isabelle Hauser Photographers: Felix Schregenberger and  Philipp Ruault Account Manager: Heike Rindfleisch Account Supervisor: Sabrina Luck Advertiser’s Supervisors: Theresa Twachtmann and Inés Maloigne Published: December 2011

“Tell your story” creativity made by Stefania Siani

Agency: BBDO, Milan, Italy Brand: Oxydo Executive Creative Directors: Federico Pepe and Stefania Siani Copywriter: Luca Bartoli Art Director: Vittorio Perotti Photography: Francesco Van Straten Post Production: Davide Calluori