Cannes Lions will take place from 19th to 25th June, seven days where the best creative works will be seen in this prestigious festival.
Once again, we will report about the feminine side of this festival: the best campaigns made by women or target women, female juries and wining women. Furthermore, we will try to tell you all curiosities and anecdotes whose main protagonists will be women and, of course, we will know more outstanding women of Cannes Lions 2011.
Another year more Leo Burnett Group has made its predictions about the possible winners of Cannes Lions 2011, which includes 19 campaings made by or for women. Among these possible winners there are 18 campaigns which include women into the creative team and one campaign that targets women with the issue of the domestic violence. It is amazing that there is only one piece that targets women into the Leo Burnett’s Short List, if we keep in mind that this year more than 28.828 pieces have been registered. Will it win?, who knows.
These are the campaigns of the Leo Burnett’s Short List made by women which aspire to get a prize:
-Allstate “Teen Driver” / “GPS” / “Douglas Fir” – Leo Burnett, Chicago, USA
-Bolthouse Farms “Baby Carrots” – Crispin Porter + Bogusky, Boulder, USA
-Logitech Revue With Google TV “Ivan Cobenk” – Goodby Silverstein & Partners, San Francisco, USA
-IBM “Watson” – Ogilvy & Mather, New York, USA
-Old Spice “Response Campaign” – Wieden + Kennedy, Portland, USA
-World Wildlife Foundation “Save as WWF” – Jung von Matt, Hamburg, Germany
-Leo Burnett India “The Gandhi Font” – Leo Burnett, Mumbai, India
-Chrysler – Chrysler 200 “Born In Fire” – Wieden + Kennedy, Portland, USA
-Coca-Cola – Burn Energy Drink “Ride” – Publicis Mojo, Sydney, Australia
-Gatorade “Replay – Season 2+3” – TBWA\Chiat\Day, Los Angeles, USA
-Puma “After Hours Athlete” – Droga5, New York, USA
-Shangri-La Hotels “It’s In Our Nature” – Ogilvy & Mather, Hong Kong, China
-Nike – Football “Write the Future” – Wieden + Kennedy, Amsterdam, Netherlands
-Berghs School “Don’t Tell Ashton” – Berghs School, Stockholm, Sweden
-New Zealand Lotto “Lucky Dog” – DDB, Auckland, New Zealand
-Carinho de Verdade “The World’s Biggest Hug” – Monumenta, Brasilia, Brazil
-Nike “Republica Popular do Corinthians” – F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
-Drive Dry “They’d Love To Meet You” – Fox P2, Capetown, South Africa
This is the campaign that targets women with the issue of the domestic violence:
-Domestic Violence Hotline “Mercy Street” – Y&R, New York, USA