campbells-logoOn the 6th of February started The Heart Truth campaign, sponsored by the National Heart, Lung and Blood Institute. It's a part of the Month of Heart in USA.

Campbell joined this initiative and created  a campaign called AdDress Your Heart. It's aimed to raise awareness and help women reduce a risk of having a heart disease. According to the Institute, this disease is the first cause of death among the American women.


vestido_rojo1Campbell has donated $1.8 million to help fight heart diseases among women.

The fashion designer Nicole Miller, in collaboration with Campbell, has designed three red dresses. The projects can be found on the website and women can vote for their favourite one. Each vote means $1 donation for Go Red for Women, a movement of American Heart Association.vestido_bandera

The actress Jane Krakowski will wear the most voted dress during the celebration of American Heart Month.
Campbell's campaign will end up on March 2nd and it's expected to be a great success, because of the following factors:

-The social cause
-It's related to fashion
-Women can participate actively
-Women can share their experience with friends
-Celebrities are involved
-Exhaustive and user-friendly web page

Campbell collaborates with Go Red for Women, designing dressed for celebrities, since 2007.


Resource: She-conomy.

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