Last December, Peru hosted FemTv and SapoTv Awards. These awards prize the best and the worse spots aimed at women by FemTV– a group of associations in favour of women rights.
The Winner of FemTV 2008 was Visa:
Brand: Vea Visa Card
Product: Credit Car
Company: Peruvian Supermarkets, Banco Internacional del Perú, S.A.A
The Winner of SapoTV 2008 was Saga Falabella:
Credits Brand: Saga Falabella
Company: Saga Falabella
Thus, what is the difference between the nominated spots and the winner?
Vea Visa Card represents a woman capable of combining work and family without giving up looking after herself. The role represented in the spot is the ideal of an actual woman although in real life it is not always easy to work and have fun with a family at same time.
Although among Sapo Tv there were some Axe spots, FemTV Group chose Saga Falabella supermarket as a winner.
According to the spot directors, it captures woman as a hysterical consumer and a person that succumbs to sexuality. This makes spot embarrass not only women but men as well.
This year the awards prized by the jury have been the same as spots chosen by the audience. This fact makes us think that the winner spot has been fairly chosen… or not?
Click her to watch all the nominated spots.
Which spots should have won, in your opinion?
Source: La Primera newspaper