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Buying a better world
The crisis in consumption is obvious when you look at the consumers spending patterns, and it has changed forever, bad news. But the most serious problem that the crisis has…
Author: AdWomen
2 min
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How to transmit your account’s knowledge
In Accounts, it happens to be usual that the account team grows, or changes some of its members. Recently I’ve been in the situation of giving an accelerated course to…
2 min
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Meredith Vaughan: “If you do the little things well, you’ll do the big ones better”
Meredith Vaughan, president at Vladimir Jones and collaborator at AdAge, has written an article where she claims: “We celebrate the external work that agencies produce when we should be equally celebratory about the internal work…
2 min
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Female in Accounts!
There are few studies about the people working in advertising, but I have found this one from 2007 about Women in advertising in Spain with a lot of interesting data about women…
2 min
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Creativity for living
September the 24th is the date. Another TEDxMadrid edition is going to be celebrated, this year at El Matadero. For those who don’t know what TED is, you can have a look here. The…
1 min
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Barbara Cipolla named Exec VP and Chief Growth Officer at Digitas U.S.
The agency Digitas has hired Barbara Cipolla as Executive VP and Chief Growth Officer. She was working as Executive Adviser on business strategy, brand position and media communications strategy. Cipolla was Worldwide Chief Marketing…
5 min
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Does Corporate Social Responsibility Build Customer Loyalty?
Pepsi’s Refresh Project funded 238 ideas for improving communities. The company’s “human right to water” program pledged more than $15 million for safe water across the world. Walmart has pledged…
1 min
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Los Angeles de Victoria’s Secret derriten la Navidad
Como cada año Victoria’s Secret ha subido la temperatura de una de las épocas más frías del año. The Victoria’s Secret’s Holiday 2010, es el anuncio televiso con el que esta marca de…
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Victoria’s Secret’s Angels melt Christmas
As each year Victoria’s Secret has warmed up the coldest time of the year. The Victoria’s Secret’s holiday 2010, is this famous brand’s of underwear tv commercial to wish everyone the best Christmas…
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Kia creativity made by Linda Knight and Noah Phillips
Agency: David & Goliath New YorkAdvertiser: KiaProduct: AutomobileCreative: Linda Knight and Noah PhillipsBrand: KiaIndustry: AutomotiveAgency Producer: Mary Ellen DugganCompany: Park Pictures New YorkDirector: Lance AcordProducer: Pat FrazierDirector of photography: Lance AcordEditor: Angus WallMusic:…