Keep reading and find out the answer. Would a woman create an advert like this?
Agency: Special, Auckland
Creative Director: Rob Jack, Tony Bradbourne
Art Director: Tony Bradbourne
Photographer: Derek henderson
Copywriter: Rob Jack
Max is one of biggest prêt-a-porter retailers of New Zeland and recently it has opened its online store. It was advertised with this billboard all around the Auckland.
The billboard shows a very sexy woman, whose clothes are appearing little by little, according to the progress in the webpage loading process. The idea is good, but the result is somehow provocative: a woman making eyes at men.
We can notice a male air in the advert: the beauty and flirt at men's service.
Do you think that the image would have been a different one, if the creative team that made this advert, was formed by women?