Alison Lewis will be the new head of Integrated Marketing at Coca-Cola. Ms Lewis will administers over $2 billion and she will lead a team of 125 people in the following areas: marketing communications, multicultural marketing, consumer and shopper insights, and marketing productivity and capability.
Before she joined Coca-Cola, Ms. Lewis was 6 years in brand management roles at Kraft Foods in Canada. After years of working in this company, she entered Coca-Cola and held in avariety of executive positions such as: senior VP-commercial and franchise operations, head of integrated marketing, VP-marketing of Canada and senior brand manager for Diet Coke.
